NPD: Women’s 2020 Makeup Consumer Report During the Public Health Crisis
Working from home, physical distancing and mask-wearing have decreased the importance of wearing makeup for women in the U.S. It’s clear that focusing on a personal beauty routine may not be a priority...
View ArticleNPD: Finding Beauty in 2022
Every month various beauty industry analysts from The NPD Group write about the latest trends being seen in beauty, based on the firm’s market information and insights. Through a partnership, Beauty...
View ArticleNPD: U.S. Prestige Beauty Revenues Grow by 30% in 2021; Fragrance, Hair, and...
Fragrance was 2021’s big winner, according to The NPD Group, outperforming all other beauty categories during the 12 months with a 49 percent jump in sales versus 2020. The fragrance category...
View ArticleHair Sales Surge in the U.S.: NPD
NPD is forecasting a hair care sales surge of 15 percent over the next two years. Driving growth is consumers’ elevated demand with recent data showing that more than 90 percent of U.S. consumers...
View ArticleNPD Blog: Beauty’s Changing of the Guard
Every month various beauty industry analysts from The NPD Group write about the latest trends being seen in beauty, based on the firm’s market information and insights. Through a partnership, Beauty...
View ArticleNPD: Black-founded Brands Pave an Innovative Path for Beauty
In a recent report by NPD, the data firm writes that while Black-founded brands are still a small segment of the overall beauty industry, they pack an outsized influence on the market. Not only are...
View ArticleNPD Reports Q2 U.S. Prestige Beauty Sales Rise 16%
Premiumization among beauty’s top categories is driving strong growth in beauty, according to The NPD Group. For the second quarter of 2022, U.S. prestige beauty industry sales reached $6 billion, a 16...
View ArticleCEW Exclusive: NPD Makeup Consumer Report 2022
Women in the U.S. are returning to their previous makeup routines as they resume pre-pandemic activities, and are even wearing more of it compared to one year ago. This special NPD report for CEW...
View ArticleNPD Forecasts Beauty’s Indulgences for Holiday 2022
As told by Larissa Jensen, Vice President, Industry Advisor at The NPD Group Heading into Holiday 2022, the industry’s biggest question is whether beauty can remain insulated from the economic...
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